Two teams win best awards in TOP Marketing and Sales Contest

Associate Professor Yen-Yi Chen (陳嬿伊) directs two teams and win the Premium and Best awards in TOP Marketing and Sales Contest. The Premium Award is “Importing Dan Dan Burger into Australia” with the two-thousand-dollar prize, and the Best award goes to “The Potential Market Power of KAZbrella in Japan.”

“Importing Dan Dan Burger into Australia”, developed by three senior EBBA students Pei-Chieh Sung (宋佩潔), Chih-Ting Hu (胡芷婷) and Yu-Fan Peng(彭宇凡), performs the excellent target analysis and consumer demographics in Australia, presenting an appropriate marketing plan for a local brand to conquer a new international market.

The other best award “The Potential Market Power of KAZbrella in Japan” is presented by four senior undergraduate students of College of Management. The team members are Hsuan-Yun Kuo (郭宣妘), Tzu-Chun Liu (劉姿君), Li-Wen Yang (楊荔雯), Hao-Wen Chan (詹皓雯), Ssu-Hua Chao (趙思華) and Ling-Lan Su (蘇羚蘭). To identify the possibility of Japan market potential, the team members started from the fundamental analysis. The completed marketing strategy and PR activities for the product drew the jury’s attention and won a prize.